This ebook explains the prevalence of Microsoft 365 data loss and highlights causes like ransomware, insider threats, sync errors, outages, and accidental deletion. It reviews the shared responsibility model and retention shortcomings. Visual comparisons on pages 4–6 contrast native M365 options with third-party solutions. The content stresses compliance, business continuity, unlimited retention, fast restores, global storage support, and analyst-recommended best practices. It concludes with strategies for improving ROI through flexible storage, automation, and self-service recovery.

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