This guide shares seven ways retailers can use data to succeed during the holidays: forecast demand and plan for disruptions with unified data; personalize experiences across channels; create cost-effective ad campaigns using real-time insights; optimize pricing with AI-driven analytics; build connected marketplaces by sharing data with suppliers; turn stores into distribution centers for faster delivery; and monetize data securely for new revenue streams. By uniting siloed data, enabling real-time collaboration, and applying AI and machine learning, retailers can boost efficiency, improve customer satisfaction, and increase profits during peak season.

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