This eBook from Futurity Media provides a definitive guide to creating effective technology white papers, built on 20 years of copywriting expertise. It presents 12 rules for success, covering objectives, audience targeting, and mapping content to the buyer journey. The guide stresses the importance of tone of voice, finalizing messaging before writing, and creating detailed briefs to ensure alignment. It recommends using expert interviews, structured outlines, and iterative drafting to maintain clarity and accuracy. Design is emphasized as essential for readability, while distribution strategies—email, events, and digital ads—maximize impact. The guide positions white papers as powerful tools for authority, lead generation, and thought leadership.

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