Atrium’s Campaign 360, powered by Snowflake, helps advertising sales teams centralize and analyze campaign data across systems to improve performance and revenue. Sellers gain visibility into pipelines, advertiser spend, and campaign delivery through embedded dashboards. The solution predicts goal achievement, flags at-risk accounts, and enables data-driven conversations to optimize client spend. It also improves collaboration between sales and operations by surfacing pacing and make-good insights. A streaming service used it to consolidate orders and bookings, resulting in faster workflows, better forecasting, and prioritized seller actions based on predictive models.

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