E-book Auth0 + AWS: Building secure, scalable GenAI and SaaS appsE-book Auth0 + AWS: Building secure, scalable GenAI and SaaS apps 4 Introduction You’ve a successful consumer-facing app. It’s growing fast. You want to take it to the next level and bring it to enterprise customers—but you know scaling up for a business audience will open up a world of complexity. How do you connect potentially millions of new customers in a secure and trusted way? As cloud drives growth in B2B SaaS applications, customers have an ever-growing array of vendors to choose from. Confidence is a critical factor in their decision-making: 72% of businesses say trust in a seller is of the utmost importance, trumping price and ease of use. Business buyers must believe in your ability to provide

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