Ebook
BNPL and Its Future in Payments: A Financial Behaviors Series Report
The BNPL market is maturing, with usage declining by 5% since 2022 and only 23% of consumers using it in the past year. It remains most popular with Gen Z and millennials, while boomers show minimal adoption. Most users spend under $1,000 annually, using BNPL primarily for small purchases, cash flow management, or to avoid credit card debt. Users often lack access to traditional credit, positioning BNPL as an alternative financial tool. Motivations vary: younger users seek to bypass credit debt, while higher-income users value convenience and promotions. The report outlines distinct behavioral segments among users.
