Digital transformation in manufacturing focuses on two main goals: creating business value through increased revenue, efficiency, and quality, and improving the overall customer buying experience. These objectives are closely linked, as meeting evolving customer demands drives both growth and engagement. Over the past two years, customer expectations have shifted dramatically, requiring manufacturers to rethink how they interact and deliver value. A results-based approach, such as Customer Value Assessment, helps align digital sales strategies with these changing needs, ensuring competitive advantage and long-term success.

Join for free to read