This ebook demystifies modern data access challenges and introduces a simplified approach to analytics without traditional ETL complexity. It explains why data warehouses and lakes often fail to deliver timely insights and how direct data mapping enables real-time querying on raw transactional data. The guide details technical concepts in plain language, including digital twins, schema-on-read, and high-performance joins. Industry examples highlight faster close cycles, improved auditability, and reduced IT bottlenecks. The ebook positions modern data access as foundational for AI, decision intelligence, and self-service analytics.

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