The document explains that retailers must modernize their data estates to prepare for GenAI, as growing data silos, diverse formats, and security and compliance pressures hinder decision-making and innovation. Page 3 notes that although 92% of firms are accelerating AI adoption, only 30% have a clear data strategy. The paper highlights how Google Cloud provides a trusted, unified, open, and agile foundation with high-speed processing, scalability, and embedded AI. Quantiphi supports retailers through database modernization, governance, analytics, and managed services. Case studies on page 7 show BigQuery migrations delivering 83% faster queries and major cost reductions.

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