This ebook explores how media and entertainment organizations can modernize their data and AI strategies using a unified data intelligence platform. It addresses industry challenges such as siloed audience data, rising content volumes, real-time personalization demands, and the integration of generative AI. The guide explains how lakehouse architecture enables teams to collaborate across content, advertising, and customer analytics while reducing infrastructure costs. Use cases include audience personalization, content lifecycle management, ad optimization, and streaming quality analysis. By unifying structured and unstructured data, the platform enables faster insights, improved customer experiences, and scalable AI-driven innovation.

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