INTRODUCTION Whether they are individual consumers or B2B buyers, customers today have more options for suppliers than ever before, which makes service a key differentiator for becoming a supplier of choice. Customer service teams need to remain agile in order to manage any challenges they encounter, while fulfilling their promises to customers and keeping costs down. With real-time supply chain visibility, companies have the opportunity to improve customer satisfaction even before their product gets into the hands of the customer. In this guide, you’ll learn how to create a more agile supply chain that delivers superior customer service and ensures customer loyalty. SUPPLY CHAIN EXECUTIVE’S STRATEGY GUIDE: Customer ServiceWhen a customer interacts with a supplier, an efficient

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