This eBook explains that adding TV to a broadband bundle can increase revenue and reduce churn because many subscribers expect TV as part of the offer, and providers risk losing customers if they cannot include it (page 2). It acknowledges common challenges for ISPs and operators, including where to start, how to acquire content, how to build the technology, and how to market and sell profitably, plus the cost and risk of upgrading legacy TV stacks (page 2). Enghouse proposes a scalable TVaaS approach with modest upfront investment and ongoing costs that scale with subscriber revenue, delivered through four steps: build a content portfolio with help negotiating rights, launch the service on an end-to-end cloud SaaS platform supporting live TV, catch-up, network DVR, and VOD across devices,

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