This ebook explores how advanced analytics and AI techniques enable marketers to move from descriptive reporting to predictive and prescriptive decision-making. It explains how machine learning, automation, and AI-driven insights help optimize campaigns, personalize customer experiences, and improve return on marketing investment. The ebook outlines challenges marketers face with fragmented data, attribution complexity, and limited resources, and shows how analytics automation unifies data across channels. Use cases include audience segmentation, churn prediction, budget optimization, and campaign performance forecasting. The guide emphasizes embedding analytics directly into marketing workflows to accelerate insights and reduce reliance on technical teams. It concludes that AI-powered ana

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