Retail media is rapidly growing as brands use first-party data to boost profits, improve targeting, and create better partnerships. Success requires unifying data, embedding retail media into business strategy, and securely sharing insights with partners through tools like data clean rooms. Snowflake’s Retail Data Cloud helps centralize data, optimize supply chains, and enhance personalization while maintaining security and compliance. Albertsons Media Collective uses Snowflake to merge purchase and video data in a multiparty clean room, driving higher ad performance and demonstrating how secure collaboration unlocks new revenue streams.

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