This ebook outlines how organizations can transition from project-centric delivery to a product operating model. It defines the characteristics of great product organizations: customer-centricity, technology enablement and outcome-led decision-making. The document contrasts project mode with product mode, highlighting differences in funding, governance, team structure and leadership. It presents a seven-step transformation framework supported by the Product Organization Wheel, which helps assess maturity and prioritize change. The ebook emphasizes cultural change, executive sponsorship and continuous learning as critical enablers for building organizations that consistently deliver customer value and business impact.

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