This guide from Influencity explains how to fairly compensate influencers, creators, and brand ambassadors. It outlines key collaborator types, factors affecting rates (like reach, niche, and content quality), and benchmark tools. Payment options include flat fees, performance-based pay, gifting, commissions, retainers, and point systems. Legal contracts, ROI tracking, and value-add perks (like exclusive experiences) are essential for success. By aligning strategy with budget and campaign goals, brands can build authentic, results-driven partnerships that boost engagement and long-term impact.

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