Ping Identity’s eBook highlights three customer experience trends shaping 2024: loyalty, personalization, and trust. It explains that customer retention depends on seamless login experiences, as 60% of users abandon accounts due to frustration. Personalization drives repeat business, requiring unified identity data and omnichannel orchestration to adapt journeys in real time. Meanwhile, rising data privacy concerns demand transparency and balance between security and convenience. The guide concludes that Customer Identity and Access Management (CIAM) enables organizations to enhance loyalty, deliver adaptive experiences, ensure data protection, and stay competitive in a trust-driven digital market.

Join for free to read