Overcoming the Top Seven Challenges Facing Commercial Leaders

11 Pages

This insight brief identifies seven critical challenges confronting life sciences commercial leaders, including access constraints, fragmented data, changing customer behaviors, talent shortages, and increasing cost pressures. It emphasizes the need for integrated analytics, agile operating models, and cross-functional alignment to adapt quickly. IQVIA highlights how data-driven decision-making and modern commercial capabilities help leaders improve performance, optimize investments, and remain competitive in a rapidly evolving market.

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