This insight brief examines how life sciences organizations can evolve from reactive, project-based privacy management to a proactive, enterprise-wide privacy strategy. It highlights growing regulatory complexity, increased data sharing, and advanced analytics as drivers requiring scalable privacy frameworks. The brief outlines how standardized governance, automation, and privacy-by-design principles enable organizations to protect sensitive data while accelerating innovation. IQVIA emphasizes embedding privacy into operating models to reduce risk, improve efficiency, maintain trust, and support long-term data-driven growth.

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