This paper examines why many enterprise automation initiatives fail to achieve consistent success despite widespread adoption as a key digital transformation strategy. It outlines the lifecycle of an automation program, beginning with exploratory phases and progressing through implementation and scaling. Challenges can arise at each stage, including unclear objectives, poor governance, and lack of alignment with business goals. The paper provides guidance on overcoming these barriers by adopting a structured, lifecycle-focused approach, emphasizing planning, stakeholder engagement, and continuous improvement. Ultimately, a well-executed automation strategy enables organizations to maximize value, improve efficiency, and drive sustainable transformation.

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