Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation tool that streamlines lead generation, nurturing, and qualification. It integrates with Salesforce Sales Cloud for real-time data sync, boosting pipeline visibility and sales alignment. Key features include lead scoring/grading, dynamic landing pages, customizable forms, mass email campaigns, and Engagement Studio for personalized drip campaigns. Benefits include improved customer service, data quality, and efficiency, with minimal setup effort. It helps convert leads faster while enhancing collaboration between marketing and sales teams.

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