IQVIA’s physician segmentation and targeting framework uses geographic, demographic, volumetric, and attitudinal data to prioritize high-value HCPs. Traditional methods rely on prescription volume or sales, but advanced supervised and unsupervised machine learning reveal latent patterns and enable predictive modeling for more precise targeting. Case studies show impact: optimizing digital engagement for nutrition brands, tailoring strategies for chronic disease HCPs in Africa, and defining neurologist digital personas to guide channel investments. IQVIA’s AI-driven models deliver >80% accuracy, halving modeling time, and improving revenue through smarter HCP engagement.

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