This paper describes ServiceNow Now Assist as a GenAI capability embedded across ServiceNow workflows to improve productivity, user experience, and automation, and positions Brillio as a partner that helps enterprises assess GenAI maturity, identify high-value use cases, and implement or optimize ServiceNow with Now Assist. It highlights impacts across ITX and ITSM (streamlined incident management and service delivery), creator workflows and XaaS transformation (low-code and hyperautomation), and enterprise service management. It explains Now Assist benefits such as automating routine tasks, providing real-time contextual recommendations, proactively predicting issues, and summarizing complex data, and notes flexibility through Now LLMs or bringing your own LLM (for example OpenAI, Google

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