This eBook explains how transportation and logistics companies can respond to post-COVID disruption, legacy inefficiencies, and rising customer expectations by making digital transformation a core business requirement. It highlights four priority shifts: becoming more data-driven by collecting real-time information from multiple sources to forecast demand and protect margins in volatile markets, building a “digital supply chain” that uses assisted and predictive data to increase transparency and efficiency, improving customer experience with seamless omnichannel service and a single view of interactions, and improving employee experience by simplifying tools and reducing onboarding and training time amid a tightening labor market. It positions Salesforce and Bridgenext as enablers of this

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