This paper emphasizes the importance of classifying sensitive data wherever it resides to help organizations regain control of a critical business asset. As enterprises pursue AI initiatives, business intelligence programs, and data-driven strategies, managing and protecting sensitive information across diverse environments becomes increasingly challenging. Effective data classification provides visibility into where sensitive data exists, enabling organizations to balance innovation with privacy, security, and compliance requirements. The approach focuses on identifying and understanding sensitive information across the enterprise, reducing security risks, improving governance, and supporting secure operations. Combined with Data Security Posture Management (DSPM), data intelligence capab

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