This brief explains how Medicare data provides critical insights into prescribing behavior, patient journeys, access dynamics, and unmet need within an aging population. It highlights how longitudinal Medicare claims support market sizing, forecasting, health equity analysis, and real-world evidence generation. The document outlines best practices for using Medicare data responsibly to inform commercialization, outcomes research, and policy strategy. IQVIA demonstrates how linking Medicare insights with other datasets enables deeper understanding of treatment patterns and supports more informed, patient-centric decisions.

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