The Tableau virtual roundtable on Telco Transformation highlighted how telecommunications companies are addressing digital transformation challenges while adapting to customer expectations. Participants from BT, Comcast, Dentsu, Inmarsat, Three, and Virtusa discussed balancing legacy infrastructure with the need for cloud migration, ensuring seamless experiences, and using data to drive personalized services. Key themes included streamlining complex systems, reducing customer churn, improving operational efficiency, and integrating AI, AR, and VR for customer engagement. Data emerged as the cornerstone of transformation, enabling hyper-personalization, predictive insights, and reduced costs-to-serve. Ultimately, the discussion underscored that value creation for customers drives competitiv

Join for free to read