Traditional off-the-shelf CDPs promise unified customer views but often deliver limited flexibility, long onboarding, rigid models, and high costs, with only 58% of companies reporting significant value. In contrast, Composable CDPs sit on top of cloud data platforms like Snowflake, combining best-in-breed tools for ingestion, transformation, and activation. This approach provides a single source of truth, faster implementation, stronger security, and adaptability as needs evolve. Powered by solutions like Fivetran for ELT, dbt for modeling, and Hightouch for activation, Composable CDPs allow businesses to future-proof their data strategy, reduce redundancy, and activate customer insights in hours instead of months.

Join for free to read