A Customer Analytic Record (CAR) is a centralized view of customer demographics, interactions, transactions, preferences, and behavioral signals across channels. The e-book explains how banks and insurers can use a CAR to improve customer experience, reduce attrition, personalize offers, strengthen cross-selling, enhance risk decisions, and detect fraud. It also addresses combining siloed and legacy data while preserving accuracy, privacy, and scalability. Capgemini recommends defining the CAR anatomy, assessing data gaps and technology capabilities, prioritizing use cases, and turning the record into reusable data products. MongoDB Atlas can serve as a flexible operational data layer, bringing transactions, analytics, generative AI, and vector search together while reducing duplication an

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