Ebook
The Retail Stack Is Fragmenting and Google Is Assembling Its New Core
The retail landscape is undergoing significant transformation as traditional technology stacks fragment and new ecosystems emerge, with major players assembling more integrated cores. The rise of agentic systems is reshaping how retail operates, shifting focus from isolated AI features to scalable AI infrastructure. Interoperability is becoming critical, enabling seamless data exchange across platforms. Commerce is also evolving, moving closer to the point of discovery and reducing friction in the customer journey. Retailers must prioritize engineering for scale and move beyond experimental solutions toward practical implementation. This moment represents a major transition, offering opportunities for those ready to adapt and rethink their strategies.
