Ebook
THE SNOWFLAKE MARKETING DATA CLOUD
Snowflake Marketing Data Cloud helps organizations unify customer and business data across channels in real time to improve marketing performance. It provides a secure platform with privacy-preserving collaboration, AI capabilities, and a broad catalog of marketing apps for planning, activation, and optimization. Companies like Air Canada reduced campaign analysis from two weeks to 3.5 hours and improved compliance with data masking. Marketers, agencies, and data providers can generate insights without moving data, streamline operations, and create personalized experiences while maximizing ROI on a single, governed platform.