This ebook examines the growing financial and operational risks associated with poor data security in cloud, AI, and hybrid environments. As sensitive data becomes increasingly distributed, organizations face challenges such as data sprawl, overprivileged access, cloud misconfigurations, AI-driven threats, and evolving regulatory requirements. The guide explains how breaches can result in costly fines, legal consequences, business disruption, reputational damage, and loss of customer trust. It presents Data Security Posture Management (DSPM) as a proactive solution that continuously discovers, classifies, monitors, and protects sensitive data across cloud environments. By automating data discovery, risk assessment, compliance reporting, and remediation workflows, DSPM helps reduce operatio

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