This ebook explores how AI-powered analytics is reshaping modern marketing. It distinguishes between predictive analytics, machine learning, and generative AI, showing how each supports better decision-making. Key marketing use cases include customer segmentation, churn prediction, campaign optimization, lifetime value modeling, and lead scoring. The guide emphasizes the importance of first-party and zero-party data in a cookieless future and shows how automated analytics makes advanced insights accessible without data science expertise. It positions AI as a practical tool for improving personalization, proving ROI, and enabling marketers to do more with limited resources.

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