At Mobile World Congress 2024, telecom leaders focused on three trends: serious investment in generative AI to optimize networks, predict issues, and cut OpEx costs; evolving data strategies requiring unified platforms to consolidate massive, siloed datasets and support AI workloads; and data collaboration as a sustainable competitive advantage. Snowflake highlighted how its platform helps telecoms securely share data, improve energy efficiency, and drive innovation. As connected devices and sustainability demands grow, robust data foundations and collaboration will be critical for telecoms to stay competitive and deliver value.

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