This ebook explores how retailers are redefining customer experience through touchless, digital-first engagement across the entire shopping journey. It explains how pandemic-driven behavior shifts accelerated demand for contactless interactions, omnichannel communication, and personalized experiences. The document outlines what touchless retail means in practice, from virtual shopping and mobile-first browsing to curbside pickup, digital payments, and automated customer service. It highlights the role of messaging channels, chatbots, AI, and real-time notifications in increasing conversion rates, loyalty, and lifetime value. Case studies demonstrate significant revenue and engagement gains through WhatsApp campaigns and cloud contact centers. The ebook concludes that touchless retail is no

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