This ebook examines how African retailers are leveraging digital communication to meet evolving customer expectations. It highlights mobile-first behaviors, rapid adoption of messaging apps, and the importance of localized engagement strategies. The document explores use cases such as order notifications, promotions, conversational commerce, and customer support. It emphasizes the role of omnichannel communication, personalization, and trust-building in driving loyalty. Real-world examples demonstrate how retailers can improve reach, conversion, and customer satisfaction while navigating infrastructure and regulatory challenges unique to African markets.

Join for free to read