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Ebook

WEBINAR & EVENT MARKETING 2026

WEBINAR & EVENT MARKETING 2026

WEBINAR & EVENT MARKETING 2026

IMI
Pages 9 Pages

IMI’s 2026 webinar and event marketing playbook highlights how healthcare marketers can improve webinar registrations and attendance by combining precise audience targeting with a structured promotional cadence. With average webinar attendance at just 46% of registrants, IMI recommends multiple communications spanning the initial invitation, reminders, last-chance messaging and post-event follow-up. Effective emails clearly communicate the event’s value, showcase credible speakers, emphasize takeaways and Q&A opportunities, and make registration easy. In one campaign, IMI emails generated 124 registrations and 25% of total sign-ups, demonstrating the value of reaching verified, opted-in healthcare professionals with timely, targeted messaging.

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