This ebook introduces Pure’s concept of radically simple storage—an approach designed to eliminate complexity, reduce costs, and meet modern data demands. It explains how rising data volumes, sustainability pressures, and ransomware threats overwhelm legacy disk-based systems. The document highlights three pillars: all-flash efficiency, storage-as-a-service flexibility, and built-in data protection. It uses visuals and metrics showing up to 85% energy savings, 96% space reduction, and massive density gains. It stresses automation, Evergreen upgrades, and multi-layer cyber resilience. The guide concludes with tips for consolidation, predictable scaling, reduced disruptions, and partnering with a vendor focused on long-term customer success.

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