The document outlines how eCommerce pricing strategies drive CPG growth in an increasingly competitive digital market, where online sales continue to expand rapidly (page 2). It presents eleven key strategies including penetration, keystone, list, psychological, loss leader, bundle, dynamic, competitive, skimming, high-low, and subscription pricing (page 3). Each approach helps businesses achieve different goals such as attracting customers, increasing sales volume, optimizing margins, or building long-term loyalty. The guide emphasizes that pricing is not one-size-fits-all and requires continuous monitoring, data analysis, and adjustment based on demand, competition, and costs to create a sustainable and effective pricing strategy.

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