This piece outlines best practices for curating online assortments in the age of AI to boost merchandising performance and sales. As retailers expand assortments to meet diverse customer preferences, research shows that increasing product variety can drive meaningful revenue growth. However, simply adding more products is not enough to engage shoppers. To be effective, assortments must feel curated, relevant, and aligned with current trends. Retailers need to ensure that the most relevant products are surfaced for each customer, balancing breadth with clarity. By using data, intelligence, and thoughtful curation, retailers can create assortments that enhance the shopping experience, improve discovery, and ultimately increase conversions and long-term customer loyalty.

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