This guide presents a structured, repeatable framework for optimizing web pages using behavioral data. It walks through five steps: defining page goals, understanding what users see, mapping interactions and misfires, reviewing session recordings, and prioritizing fixes. The guide explains how attention heatmaps, scroll data, click analysis, and friction scores uncover visibility issues, misleading elements, and conversion blockers. It emphasizes turning insights into testable improvements rather than surface-level tweaks. Designed for marketers, designers, and product teams, the framework helps improve page performance, user experience, and conversion outcomes through data-driven iteration.

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