Digital shelf analytics (DSA) is the process of collecting, analyzing, and interpreting data about a brand’s product presence across online retail channels, including marketplaces like Amazon and Walmart, retailer websites, and social commerce platforms. It provides real-time insights into product content quality, pricing, availability, search rankings, promotions, and consumer sentiment such as ratings and reviews. This intelligence helps brands optimize product listings, improve discoverability, respond swiftly to competitors, and enhance shopper experience, ultimately driving revenue growth and shelf wins.

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