This guide presents a comprehensive playbook for using real-world consumer behavior to drive retail marketing success. It outlines how location intelligence enhances targeting, customer acquisition, and ROI, with Foursquare clients reporting up to 500% ROI using their solutions. The guide highlights retail trends favoring in-store shopping, key use cases like competitive conquesting, lapsed customer re-engagement, and event-based targeting. It details audience and proximity-based strategies, real-time campaign optimization, and cross-channel attribution. With case studies and tools like FSQ Audience, Proximity, and Attribution, Foursquare positions itself as a leader in privacy-safe, omnichannel retail marketing.

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