This checklist helps marketing teams prepare consent governance for AI-driven campaigns and analytics. It guides teams through mapping AI across marketing systems, defining what data AI can learn from versus act on, and managing consent withdrawal limitations in model training. The checklist emphasizes centralizing consent across systems, linking consent to specific use cases, and building shared governance between marketing and privacy teams. Transparency, vendor oversight, and readiness for agent-to-agent data exchange are also addressed, positioning consent as a strategic enabler of trusted AI adoption.

Join for free to read