This 2025 Marlabs playbook explains how enterprises can move from ad hoc experimentation with GenAI tools to measurable ROI across the software development lifecycle by treating AI as a foundational layer, not a novelty add-on. It outlines where teams go wrong, including overtrusting AI output as truth despite hallucinations, eroding engineering skills through over-reliance, overengineering solutions, and introducing security and compliance risk via “risky shortcuts.” It recommends focused 4–6 week pilots, prompt upskilling, embedding AI into existing IDE, code review, and DevOps workflows, and empowering internal AI champions. To prove impact, it suggests measuring delivery and resilience with DORA metrics, tracking developer experience via DX Core 4, and applying the GAINS framework (Goa

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