CXL’s 2025 AEO guide says Answer Engine Optimization is about structuring content so Google/AI assistants can return your page as the direct answer (featured snippets, Knowledge Graph, voice, AI chat), not just a blue-link result. It argues AEO is urgent because zero-click results and AI/voice-style, question-based queries are growing, shifting value from raw traffic to visibility, mentions, and downstream engagement. Core tactics: map user intent as questions, put a concise “answer-first” summary up top, use scannable formatting (headings/bullets/FAQs), implement schema/structured data, build off-site authority, and continuously test/monitor performance and AI visibility.

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