Guide
Benchmarking 101 for Shippers
This guide introduces benchmarking fundamentals to help shippers understand how their transportation performance compares across the industry. It is designed for both analysts managing day-to-day operations and executives evaluating costs and overall efficiency. The guide explains what benchmarking is, why it is essential, and how it can be applied to assess shipping expenses, operational performance, and OPEX. By providing a clear framework and practical context, it enables stakeholders to use benchmarking effectively to identify gaps, uncover opportunities, and improve decision-making. The overall goal is to help shippers optimize transportation performance through informed, data-driven comparisons.
