L o r e m ip s u m d ol or sit a m et, co n- se c- te tu er ad ipi sc in g eli t, se d di a m n o n u m m y ni b h e ui Brand Health Guide A healthy brand drives growth2 Contents Section 01 The Connection Between Robust Sales & Brand Health 4 7 10 12 Section 02 Setting a Course: Your Mission & Vision Statements Section 03 Your Brand Values Section 04 Understanding Your Market: Your Competition Section 05 Understanding Your Market: Your Customers Section 06 Bringing Your Mission, Vision and Values to Life Through Branding Section 08 Communicating Your Brand Through Effective Content Section 07 Knowing When It’s Time to Rebrand Section 09 Leveraging Marketing Automation to Maximize Branding ROI Section 10 Keeping Your Brand On Track With The Right Metrics Section 11 Keep

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