The MarketsandMarkets buyer’s guide explains that a sales intelligence platform is a software solution that automatically collects, processes, and analyzes external data to equip sales teams with actionable insights throughout the sales cycle, distinguishing it from a CRM that primarily manages internal customer interactions. Choosing the right platform in 2025 is strategic: organizations using these tools achieve higher win rates, faster cycles, larger deal sizes, and more accurate forecasts by automating research, identifying high-value prospects, and surfacing real-time intent signals. Key evaluation criteria include data accuracy and coverage, AI and predictive capabilities, real-time insights and alerts, CRM/workflow integrations, and compliance with privacy regulations. Best practice

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