Content Marketing Workbook

31 Pages

This workbook provides structured exercises for defining marketing goals, mapping customer journeys, and crafting messaging pillars. It helps teams identify audience motivations, pain points, and decision triggers while aligning campaigns with brand positioning. The worksheets guide users through segmentation, offer development, content creation, and channel planning. Built as a hands-on resource, it ensures marketers create consistent, high-impact communication frameworks rooted in strategy rather than guesswork.

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Content Marketing Workbook

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